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Process

To develop an effective comprehensive and user-friendly business website will:

1. Interview the business owner
2. Research the content
3. Write or re-write the content
4. Organise content in categories
5. Edit the content
6. Plan and document
7. Graphic design
8. Technical input
9. Test website

1. Interview the business owner

Will need to gather the most important information, through one of the following options:

• personal interview
• phone chat
• questionnaire via e-mail

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2. Research content

For credibility issues it is important to specify codes of ethics where your industry is associated will:

• analyze results from the interviews
• contact content owner, to ensure all relevant web-content is accurate
• surf the Internet to find more information, where the organization is associated to

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3. Write or re-write the content

Guidelines for effective writing comes from the Plain English Campaign ways to make writing clear will re-write the information the content owners have supplied including:

• bullet points where appropriate
• tables where appropriate
• chunking the information into paragraphs with appropriate headings

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4. Organise content in categories

Will structure your site as logical as possible breaking Web content down into its main sections, and organising it logically, so users can find what they are looking for with ease to ensure:

• text is easy to skim-read
• extremely concise
• no exaggeration
• subheadings tell a story: specific and explanatory

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5. Edit the content

Will ensure correct spelling, grammar, and punctuation.

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6. Plan and document

To stay on track will document all decisions this will be available to the website owner.

Will provide you with a monthly website statistics and analysis report to show how the website is achieving its purpose and suggest any improvements.

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7. Graphic design

Websites designed so web users will not have to scroll from left to right and back again, as users read down the page.

People visiting your site are likely to print pages; Web pages will be printer friendly on A4 paper without chopping any of the pages off.

Will:

• obtain clearance and check on copyright
• obtain a site diagram
• optimise photos to web safe
• manipulate photos

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8. Technical input

All content converted into the appropriated data:

• Extensible hypertext markup language (XHTML)
• Cascading style sheets (CSS)
• Web content accessibility guidelines (WCAG)

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9. Test website

To ensure users can use and understand the website it is important to test the website before uploading to the World Wide Web will:

• test usability
• test accessibility
• prepare server
• verify server capability
• verify Internet connection
• deploy website

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BBC NEWS

Most of the leading
websites around the world
are failing to provide
the most basic accessibility
standards for people with disabilities

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